Skin King Cosmetics Limited

Background

The owner of Skin King contacted us as he had seen social advertising for a new business that he believed infringed the Trademark for his company logo, as well as his USP that he is the UK’s first aesthetics clinic specialising in men, performed by a man. On further investigation, he found that there was a new Instagram page with a similar logo to his, under a similar name, that was due to launch soon. The client had no idea who the company belonged to but could see that, essentially, they were trying to follow the same look and feel and USP.

Approach

We saw the infringement and researched the company, its directors and where they were based. We then issued a cease and desist letter for the infringement of a trademark and the USP with an undertaking requesting them to cease with their intentions and change their logo and brand messaging to prevent ongoing infringement, as well as cover our client’s legal costs to date.

Outcome

The undertaking was signed and sent back to agree they would stop their infringement but  they did not wish to pay any fees. Following  negotiations on behalf of our client, who was most concerned that their branding be updated and USP changed, an agreement was concluded that the imitator company would cover majority of our legal costs.