Elite Vehicle Supplies Joins Motormax Group in Strategic Growth Partnership

FRP Corporate Finance has advised the shareholders of Elite Vehicle Supplies, a specialist supplier of fire suppression, safety and accessibility solutions for the bus and coach industry, on its merger with fleet safety solutions provider, Vehicle Accessories Solutions Ltd T/A Motormax.

The merger marks the launch of Motormax Group, creating a broader platform for long-term growth and strengthening both businesses’ position in the UK commercial fleet and passenger transport safety market.

Elite Vehicle Supplies has built a strong reputation across the bus and coach industry, working with leading operators, vehicle manufacturers and regulatory bodies including Transport for London.  Elite brings specialist expertise across passenger transport safety, with technologies including UNECE Regulation R107 automatic fire suppression systems for vehicles and EV charging infrastructure, Driver Fatigue Systems, Alcohol Interlock Systems, Passenger Intercom Systems and Auri™ next-generation assistive listening technology.

Founded in 2010, Motormax is a UK fleet safety technology company specialising in the design, manufacture and installation of innovative safety solutions. Working with the UK’s largest fleet operators and vehicle converters, the company combines technical expertise with tailored solutions and end-to-end support to reduce risk, improve operational performance and meet evolving regulatory and compliance requirements.

In 2025, Motormax secured strategic investment from MxP Partners LLP, accelerating the company’s growth strategy through increased investment in research and development, enhanced engineering capability, and expansion into new sectors and international markets. MxP Partners LLP is a UK private equity investment firm focused on supporting the growth of ambitious businesses. By combining long-term investment with strategic and operational expertise, MxP partners with management teams to accelerate growth, strengthen market positions and build industry-leading companies.

FRP Corporate Finance’s Manchester team, led by partner Daniel Brecker, partner Adrian Gare and associate director Amy Murphy, acted as advisers to the shareholders of Elite Vehicle Supplies.

The team worked with the shareholders to prepare the business for investment, and through their extensive sector expertise were able to identify Motormax as a key strategic investor. FRP Corporate Finance managed negotiations and coordinated the transaction process through to completion.

Under the new structure, Elite Vehicle Supplies will continue to operate under its established brand, with its existing employees remaining in place and founders Scott Forman and Jayne Forman remaining in the business as managing director and operations director respectively.

As part of Motormax Group, customers will benefit from a broader range of fleet safety, fire suppression and accessibility solutions, supported by enhanced technical expertise and after-sales support.

Daniel Brecker, partner at FRP Corporate Finance, said: “Fleet operators are increasingly investing in advanced safety technologies not only to meet evolving regulatory requirements, but also to strengthen their duty of care, protect drivers and vulnerable road users, reduce operational risk and improve overall fleet performance.

“This is driving demand for specialist suppliers such as Elite Vehicle Supplies, which has developed a strong position in a highly regulated market through its technical expertise, customer relationships and focus on tailored solutions. Motormax Group represents an excellent strategic partner for the business, and we’re pleased to have supported the shareholders in delivering a successful outcome.”

Charlie Street, Motormax director and partner at MxP, said: “This marks an important milestone for Motormax Group. With a continued focus on research and development and ongoing investment in innovation, we are well positioned to bring new technologies to market and support our customers’ evolving safety requirements. We are establishing our position as the UK’s largest, most innovative fleet safety supplier, delivering even greater value to customers and helping to shape the future of fleet safety.”

Adrian Gare, partner at FRP Corporate Finance, said: “Motormax had a clear strategic ambition to accelerate its growth in passenger transport, and Elite Vehicle Supplies represented a strong fit from both a technical and customer perspective.

“Our role was to work closely with the management team to help turn that ambition into a deliverable transaction. The result is a deal that brings together complementary capabilities and gives Motormax Group a stronger platform for long-term growth, and we look forward to seeing the business build on this to meet increasingly complex fleet requirements.”

Scott Forman, co-founder and managing director of Elite Vehicle Supplies, said: “Elite and Motormax share a customer-first approach and a commitment to delivering tailored solutions that help operators meet compliance requirements and improve safety and operational performance.

“By bringing together our complementary service offering and expertise, we can offer customers access to a broader range of proven fleet safety solutions. FRP Corporate Finance played an important role throughout the process, providing clear advice, commercial guidance and hands-on support that helped us achieve the right outcome for the business.”

David Adams, corporate and commercial partner at Jackson Law, said: “It’s been a privilege to act for Elite and witness it’s remarkable growth from its inception in 2020 to the successful business it is today. As a partner in an independent law firm, I am able to offer more than legal advice; it enables me to work closely with clients as a trusted adviser, supporting them through their business journey and helping them achieve their ambitions. I would like to congratulate Scott, Jayne and the Motormax team every success as they continue to grow in the years ahead.”

Other advisers to Elite Vehicle Supplies included Jackson Law (Legal), Saffery (Vendor Assist) and KPMG (Tax). Motormax Group was advised by Knights (Legal), Cooper Parry (Financial and Tax Due Diligence) and RSM (Debt Advisory).